{"id":156035,"date":"2025-06-03T17:08:12","date_gmt":"2025-06-03T15:08:12","guid":{"rendered":"https:\/\/atelier-vulnerable.fr\/?post_type=portfolio&p=156035"},"modified":"2025-11-19T11:00:53","modified_gmt":"2025-11-19T10:00:53","slug":"valtra","status":"publish","type":"portfolio","link":"https:\/\/atelier-vulnerable.fr\/?portfolio=valtra","title":{"rendered":"Valtra"},"content":{"rendered":"

[vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb7″ bottom_padding=\u00a0\u00bb2″ back_color=\u00a0\u00bbcolor-xsdn\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ content_parallax=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb199821″ back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_column column_width_use_pixel=\u00a0\u00bbyes\u00a0\u00bb gutter_size=\u00a0\u00bb2″ font_family=\u00a0\u00bbfont-136269″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ css_animation=\u00a0\u00bbbottom-t-top\u00a0\u00bb animation_speed=\u00a0\u00bb1100″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb332268″ column_width_pixel=\u00a0\u00bb700″][vc_custom_heading heading_semantic=\u00a0\u00bbh4″ text_size=\u00a0\u00bbh4″ text_weight=\u00a0\u00bb700″ css_animation=\u00a0\u00bbtop-t-bottom\u00a0\u00bb animation_speed=\u00a0\u00bb1800″ animation_delay=\u00a0\u00bb200″ uncode_shortcode_id=\u00a0\u00bb947342″]home.<\/a><\/span>[\/vc_custom_heading][vc_custom_heading heading_semantic=\u00a0\u00bbh1″ text_font=\u00a0\u00bbfont-114434″ text_size=\u00a0\u00bbcustom\u00a0\u00bb text_weight=\u00a0\u00bb700″ text_space=\u00a0\u00bbfontspace-781688″ uncode_shortcode_id=\u00a0\u00bb183599″ heading_custom_size=\u00a0\u00bb100px\u00a0\u00bb]Valtra.[\/vc_custom_heading][vc_column_text uncode_shortcode_id=\u00a0\u00bb186217″]<\/p>\n

\u00ab\u202fNotre mod\u00e8le s\u2019appellera le Q<\/strong>.\u202f\u00bb Il n\u2019en fallait pas plus pour imaginer toute une activation autour de cette simple phrase. Envoyer aux futurs clients une invitation \u00e9tonnante : venir voir et tester le \u00ab\u202fQ\u202f\u00bb. Valtra les invite \u00e0 ne pas tomber \u00e0 la renverse en d\u00e9couvrant ce nouveau tracteur\u2026 et accompagne l\u2019invitation d\u2019un \u00e9norme coussin, avec ce message : \u00ab\u202fIl s\u2019appelle Q, parce que vous allez tomber sur le v\u00f4tre !<\/strong>\u202f\u00bb<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb0″ bottom_padding=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb0″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ content_parallax=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb726397″][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb2″ font_family=\u00a0\u00bbfont-136269″ overlay_alpha=\u00a0\u00bb50″ radius=\u00a0\u00bblg\u00a0\u00bb shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ css_animation=\u00a0\u00bbbottom-t-top\u00a0\u00bb animation_speed=\u00a0\u00bb800″ animation_delay=\u00a0\u00bb1300″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb126230″][vc_single_image media=\u00a0\u00bb157158″ media_width_percent=\u00a0\u00bb100″ media_ratio=\u00a0\u00bbsixteen-nine\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb shape=\u00a0\u00bbimg-round\u00a0\u00bb radius=\u00a0\u00bblg\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb208608″][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb3″ bottom_padding=\u00a0\u00bb2″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb1″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ content_parallax=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb113401″][vc_column column_width_use_pixel=\u00a0\u00bbyes\u00a0\u00bb position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb gutter_size=\u00a0\u00bb0″ font_family=\u00a0\u00bbfont-136269″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb342455″ column_width_pixel=\u00a0\u00bb700″][vc_custom_heading heading_semantic=\u00a0\u00bbh1″ text_font=\u00a0\u00bbfont-136269″ text_size=\u00a0\u00bbh1″ text_weight=\u00a0\u00bb700″ text_space=\u00a0\u00bbfontspace-781688″ uncode_shortcode_id=\u00a0\u00bb143057″]<\/p>\n

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Lancement du Q.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/vc_custom_heading][vc_column_text uncode_shortcode_id=\u00a0\u00bb437488″]Campagne 360 pens\u00e9e pour activer chaque point de contact : Print, Social Media, Retail et Mailing. Le dispositif ose jouer avec le nom du produit pour cr\u00e9er un ressort m\u00e9morable autour du \u00ab Q \u00bb, du teasing \u00e0 l\u2019essai en concession. Visuels et messages bousculent les codes habituels du monde agricole : ton direct, objets surprises, call-to-action clair, afin de g\u00e9n\u00e9rer curiosit\u00e9, trafic qualifi\u00e9 et tests terrain.
\nM\u00e9tier :<\/strong> Concept, Direction de cr\u00e9ation et Artistique, Print, Social M\u00e9dia, Retail, Mailing[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb0″ bottom_padding=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb0″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ content_parallax=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb726397″][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb2″ font_family=\u00a0\u00bbfont-136269″ overlay_alpha=\u00a0\u00bb50″ radius=\u00a0\u00bblg\u00a0\u00bb shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb561764″ css=\u00a0\u00bb.vc_custom_1760621291100{padding-top: 15px !important;}\u00a0\u00bb][vc_single_image media=\u00a0\u00bb157163″ media_width_percent=\u00a0\u00bb100″ media_ratio=\u00a0\u00bbsixteen-nine\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb shape=\u00a0\u00bbimg-round\u00a0\u00bb radius=\u00a0\u00bblg\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb398278″][vc_single_image media=\u00a0\u00bb157165″ media_width_percent=\u00a0\u00bb100″ media_ratio=\u00a0\u00bbsixteen-nine\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb shape=\u00a0\u00bbimg-round\u00a0\u00bb radius=\u00a0\u00bblg\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb355571″][vc_single_image media=\u00a0\u00bb157167″ media_width_percent=\u00a0\u00bb100″ media_ratio=\u00a0\u00bbsixteen-nine\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb shape=\u00a0\u00bbimg-round\u00a0\u00bb radius=\u00a0\u00bblg\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb265154″][vc_single_image media=\u00a0\u00bb157169″ media_width_percent=\u00a0\u00bb100″ media_ratio=\u00a0\u00bbsixteen-nine\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb shape=\u00a0\u00bbimg-round\u00a0\u00bb radius=\u00a0\u00bblg\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb144917″][vc_single_image media=\u00a0\u00bb157171″ media_width_percent=\u00a0\u00bb100″ media_ratio=\u00a0\u00bbsixteen-nine\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb shape=\u00a0\u00bbimg-round\u00a0\u00bb radius=\u00a0\u00bblg\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb172777″][vc_single_image media=\u00a0\u00bb157173″ media_width_percent=\u00a0\u00bb100″ media_ratio=\u00a0\u00bbsixteen-nine\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb shape=\u00a0\u00bbimg-round\u00a0\u00bb radius=\u00a0\u00bblg\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb175080″][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb2″ bottom_padding=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb0″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ content_parallax=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb847848″][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb2″ font_family=\u00a0\u00bbfont-136269″ overlay_alpha=\u00a0\u00bb50″ radius=\u00a0\u00bblg\u00a0\u00bb shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ parallax_intensity=\u00a0\u00bb2″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb176973″][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb2″ bottom_padding=\u00a0\u00bb2″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb1″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ content_parallax=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb207809″][vc_column column_width_use_pixel=\u00a0\u00bbyes\u00a0\u00bb position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb gutter_size=\u00a0\u00bb0″ font_family=\u00a0\u00bbfont-136269″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ css_animation=\u00a0\u00bbbottom-t-top\u00a0\u00bb animation_speed=\u00a0\u00bb1800″ parallax_intensity=\u00a0\u00bb2″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb103320″ column_width_pixel=\u00a0\u00bb700″][vc_custom_heading heading_semantic=\u00a0\u00bbh1″ text_font=\u00a0\u00bbfont-136269″ text_size=\u00a0\u00bbh1″ text_weight=\u00a0\u00bb700″ text_height=\u00a0\u00bbfontheight-357766″ text_space=\u00a0\u00bbfontspace-781688″ uncode_shortcode_id=\u00a0\u00bb655792″]<\/p>\n

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Cr\u00e9dits.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/vc_custom_heading][vc_column_text uncode_shortcode_id=\u00a0\u00bb200788″]Lancement Valtra S\u00e9rie Q.<\/strong><\/p>\n

Agence Lead
\nT<\/strong>he 7th House<\/strong><\/p>\n

Production \/ Cr\u00e9ation
\nNicolas Koenig<\/strong><\/b><\/p>\n

Contact :
\nNicolas Koenig<\/a><\/strong><\/span>
\nAtelier Vuln\u00e9rable
\ncontact@atelier-vulnerable.fr[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/1″][vc_empty_space empty_h=\u00a0\u00bb1″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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