{"id":156038,"date":"2025-06-03T20:30:21","date_gmt":"2025-06-03T18:30:21","guid":{"rendered":"https:\/\/atelier-vulnerable.fr\/?post_type=portfolio&p=156038"},"modified":"2025-10-30T14:57:41","modified_gmt":"2025-10-30T13:57:41","slug":"schmidt","status":"publish","type":"portfolio","link":"https:\/\/atelier-vulnerable.fr\/?portfolio=schmidt","title":{"rendered":"Schmidt"},"content":{"rendered":"

[vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb7″ bottom_padding=\u00a0\u00bb2″ back_color=\u00a0\u00bbcolor-xsdn\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ content_parallax=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb199821″ back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_column column_width_use_pixel=\u00a0\u00bbyes\u00a0\u00bb gutter_size=\u00a0\u00bb2″ font_family=\u00a0\u00bbfont-136269″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ css_animation=\u00a0\u00bbbottom-t-top\u00a0\u00bb animation_speed=\u00a0\u00bb1100″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb332268″ column_width_pixel=\u00a0\u00bb700″][vc_custom_heading heading_semantic=\u00a0\u00bbh4″ text_size=\u00a0\u00bbh4″ text_weight=\u00a0\u00bb700″ css_animation=\u00a0\u00bbtop-t-bottom\u00a0\u00bb animation_speed=\u00a0\u00bb1800″ animation_delay=\u00a0\u00bb200″ uncode_shortcode_id=\u00a0\u00bb947342″]home.<\/a><\/span>[\/vc_custom_heading][vc_custom_heading heading_semantic=\u00a0\u00bbh1″ text_font=\u00a0\u00bbfont-114434″ text_size=\u00a0\u00bbcustom\u00a0\u00bb text_weight=\u00a0\u00bb700″ text_space=\u00a0\u00bbfontspace-781688″ uncode_shortcode_id=\u00a0\u00bb137672″ heading_custom_size=\u00a0\u00bb100px\u00a0\u00bb]Schmidt.[\/vc_custom_heading][vc_column_text uncode_shortcode_id=\u00a0\u00bb208885″]<\/p>\n

Prouver le sur-mesure par l\u2019extr\u00eame<\/strong> : une cuisine et un dressing Schmidt fix\u00e9s \u00e0 flanc de falaise, sur le Parmelan. Tourn\u00e9 avec l\u2019alpiniste Kenton Cool et r\u00e9alis\u00e9 par Neels Castillon, le dispositif transforme une ascension en d\u00e9monstration de savoir-faire. Une id\u00e9e simple, une image radicale, une preuve tangible de l\u2019ultra-personnalisation.<\/p>\n

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Le dispositif.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/vc_custom_heading][vc_column_text uncode_shortcode_id=\u00a0\u00bb126166″]Une id\u00e9e spectaculaire tourn\u00e9e en conditions r\u00e9elles, sans trucages, sans IA, sans photomontage.<\/strong> Sur la paroi du Parmelan, une cuisine et un dressing Schmidt (collection Nano Black) sont fix\u00e9s \u00e0 m\u00eame la roche. L\u2019alpiniste Kenton Cool y vit des gestes du quotidien, film\u00e9 par Neels Castillon, pour prouver par le vrai la robustesse et la pr\u00e9cision du sur-mesure. Le projet s\u2019\u00e9tend en campagne 360: film TV 20 secondes, web-s\u00e9rie making-of, site d\u00e9di\u00e9, formats sociaux et habillages YouTube, relai retail r\u00e9seau. Une d\u00e9monstration radicale et cr\u00e9dible qui rajeunit l\u2019image, transforme la performance en preuve produit et ancre la promesse Schmidt dans le r\u00e9el.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb0″ bottom_padding=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb0″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ content_parallax=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb726397″][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb2″ font_family=\u00a0\u00bbfont-136269″ overlay_alpha=\u00a0\u00bb50″ radius=\u00a0\u00bblg\u00a0\u00bb shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb561764″ css=\u00a0\u00bb.vc_custom_1760621291100{padding-top: 15px !important;}\u00a0\u00bb][vc_single_image media=\u00a0\u00bb157193″ media_width_percent=\u00a0\u00bb100″ media_ratio=\u00a0\u00bbsixteen-nine\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb shape=\u00a0\u00bbimg-round\u00a0\u00bb radius=\u00a0\u00bblg\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb470474″][vc_single_image media=\u00a0\u00bb157195″ media_width_percent=\u00a0\u00bb100″ media_ratio=\u00a0\u00bbsixteen-nine\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb shape=\u00a0\u00bbimg-round\u00a0\u00bb radius=\u00a0\u00bblg\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb172226″][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb2″ bottom_padding=\u00a0\u00bb2″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb1″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ content_parallax=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb207809″][vc_column column_width_use_pixel=\u00a0\u00bbyes\u00a0\u00bb position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb gutter_size=\u00a0\u00bb0″ font_family=\u00a0\u00bbfont-136269″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ css_animation=\u00a0\u00bbbottom-t-top\u00a0\u00bb animation_speed=\u00a0\u00bb1800″ parallax_intensity=\u00a0\u00bb2″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb103320″ column_width_pixel=\u00a0\u00bb700″][vc_custom_heading heading_semantic=\u00a0\u00bbh1″ text_font=\u00a0\u00bbfont-136269″ text_size=\u00a0\u00bbh1″ text_weight=\u00a0\u00bb700″ text_height=\u00a0\u00bbfontheight-357766″ text_space=\u00a0\u00bbfontspace-781688″ uncode_shortcode_id=\u00a0\u00bb655792″]<\/p>\n

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Cr\u00e9dits.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/vc_custom_heading][vc_column_text uncode_shortcode_id=\u00a0\u00bb367800″]Campagne Vertical Home Schmidt.<\/strong><\/p>\n

Agence Lead
\nHavas Group \/ Fullsix<\/b><\/p>\n

Cr\u00e9ation
\nBertrand Bouchet
\nNicolas Koenig<\/strong><\/b><\/p>\n

Contact :
\nNicolas Koenig<\/a><\/strong><\/span>
\nAtelier Vuln\u00e9rable
\ncontact@atelier-vulnerable.fr[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/1″][vc_empty_space empty_h=\u00a0\u00bb1″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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