{"id":156041,"date":"2025-06-03T20:31:47","date_gmt":"2025-06-03T18:31:47","guid":{"rendered":"https:\/\/atelier-vulnerable.fr\/?post_type=portfolio&p=156041"},"modified":"2026-09-25T10:39:24","modified_gmt":"2026-09-25T08:39:24","slug":"realisations","status":"publish","type":"portfolio","link":"https:\/\/atelier-vulnerable.fr\/?portfolio=realisations","title":{"rendered":"R\u00e9alisations"},"content":{"rendered":"

[vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb7″ bottom_padding=\u00a0\u00bb2″ back_color=\u00a0\u00bbcolor-xsdn\u00a0\u00bb overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ content_parallax=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb199821″ back_color_type=\u00a0\u00bbuncode-palette\u00a0\u00bb][vc_column column_width_use_pixel=\u00a0\u00bbyes\u00a0\u00bb gutter_size=\u00a0\u00bb2″ font_family=\u00a0\u00bbfont-136269″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ css_animation=\u00a0\u00bbbottom-t-top\u00a0\u00bb animation_speed=\u00a0\u00bb1100″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb332268″ column_width_pixel=\u00a0\u00bb700″][vc_custom_heading heading_semantic=\u00a0\u00bbh4″ text_size=\u00a0\u00bbh4″ text_weight=\u00a0\u00bb700″ css_animation=\u00a0\u00bbtop-t-bottom\u00a0\u00bb animation_speed=\u00a0\u00bb1800″ animation_delay=\u00a0\u00bb200″ uncode_shortcode_id=\u00a0\u00bb947342″]home.<\/a><\/span>[\/vc_custom_heading][vc_custom_heading heading_semantic=\u00a0\u00bbh1″ text_font=\u00a0\u00bbfont-114434″ text_size=\u00a0\u00bbcustom\u00a0\u00bb text_weight=\u00a0\u00bb700″ text_space=\u00a0\u00bbfontspace-781688″ uncode_shortcode_id=\u00a0\u00bb300806″ heading_custom_size=\u00a0\u00bb100px\u00a0\u00bb]R\u00e9alisations.[\/vc_custom_heading][vc_column_text uncode_shortcode_id=\u00a0\u00bb474820″]<\/p>\n

Une s\u00e9lection claire des projets<\/strong> men\u00e9s par le Studio Vuln\u00e9rable et Nicolas Koenig, entre publicit\u00e9 et design. Selon les sujets, le studio intervient en ind\u00e9pendant ou r\u00e9unit une \u00e9quipe d\u00e9di\u00e9e pour aller plus loin. Parmi les clients accompagn\u00e9s : Peugeot, Samsung, Royal Canin, Schmidt, Peugeot Sport, A\u00e4sgard, GP Explorer, Club Med, Cuisines Aviva, Michelin, Citro\u00ebn, Audi, Delsey, Europ Assistance, Philips, Guy Hoquet, Jean Paul Gaultier, L\u2019Occitane, Shell, PSA, Valtra, Euromaster, France Pare-Brise, Gran Turismo, Paco Rabanne.<\/p>\n

M\u00e9tiers <\/strong>: Direction de cr\u00e9ation, direction artistique, design, publicit\u00e9, concept, identit\u00e9 et branding, plateforme de marque, social media, \u00e9v\u00e9nementiel, print, retail.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb2″ bottom_padding=\u00a0\u00bb1″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb0″ column_width_percent=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ content_parallax=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb680202″][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb2″ font_family=\u00a0\u00bbfont-136269″ overlay_alpha=\u00a0\u00bb50″ radius=\u00a0\u00bblg\u00a0\u00bb shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ parallax_intensity=\u00a0\u00bb2″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb488528″][vc_single_image media=\u00a0\u00bb157837″ media_width_percent=\u00a0\u00bb100″ media_ratio=\u00a0\u00bbsixteen-nine\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb shape=\u00a0\u00bbimg-round\u00a0\u00bb radius=\u00a0\u00bblg\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb159319″][vc_column_text uncode_shortcode_id=\u00a0\u00bb235899″]Peugeot \/ Peugeot Sport. <\/span><\/strong>Dix ans \u00e0 rugir de cr\u00e9ativit\u00e9 pour le lion.
\nPlus de dix ans d\u2019accompagnement de Peugeot et Peugeot Sport en direction de cr\u00e9ation et direction artistique. Campagnes publicitaires, lancements de v\u00e9hicules, contenus social media, sport automobile, \u00e9v\u00e9nements et design de stands : un travail men\u00e9 sur la plupart des prises de parole de la marque, du concept \u00e0 la production.<\/span><\/span><\/p>\n

 [\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb2″ bottom_padding=\u00a0\u00bb1″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb0″ column_width_percent=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ content_parallax=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb680202″][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb2″ font_family=\u00a0\u00bbfont-136269″ overlay_alpha=\u00a0\u00bb50″ radius=\u00a0\u00bblg\u00a0\u00bb shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ parallax_intensity=\u00a0\u00bb2″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb488528″][vc_single_image media=\u00a0\u00bb157832″ media_width_percent=\u00a0\u00bb100″ media_ratio=\u00a0\u00bbsixteen-nine\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb shape=\u00a0\u00bbimg-round\u00a0\u00bb radius=\u00a0\u00bblg\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb161654″][vc_column_text uncode_shortcode_id=\u00a0\u00bb802879″]Cuisines Aviva. <\/span><\/strong>Cr\u00e9ation du Catalogue Aviva 2026. Concept, Design, Cr\u00e9ation Print, IA.
\nDirection de cr\u00e9ation et direction artistique du catalogue Aviva qui traduit l\u2019audace de la marque dans un r\u00e9cit ludique. \u00c0 travers des personnages, leurs int\u00e9rieurs et leurs fa\u00e7ons de vivre, les cuisines deviennent le d\u00e9cor d\u2019histoires \u00e0 d\u00e9couvrir au fil des pages. Un travail de design \u00e9ditorial qui associe inspiration, mise en valeur des produits et aide \u00e0 la vente en magasin.<\/span><\/span><\/p>\n

 [\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb2″ bottom_padding=\u00a0\u00bb1″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb0″ column_width_percent=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ content_parallax=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb680202″][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb2″ font_family=\u00a0\u00bbfont-136269″ overlay_alpha=\u00a0\u00bb50″ radius=\u00a0\u00bblg\u00a0\u00bb shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ parallax_intensity=\u00a0\u00bb2″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb488528″][vc_single_image media=\u00a0\u00bb157343″ media_width_percent=\u00a0\u00bb100″ media_ratio=\u00a0\u00bbsixteen-nine\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb shape=\u00a0\u00bbimg-round\u00a0\u00bb radius=\u00a0\u00bblg\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb164252″][vc_column_text uncode_shortcode_id=\u00a0\u00bb145271″]Royal Canin.<\/span><\/strong> Web-s\u00e9rie sign\u00e9e Royal Canin et anim\u00e9e par l\u2019inclassable Philippe Katerine.
\nConception et direction de cr\u00e9ation de The Unique Pet Show, une web-s\u00e9rie Royal Canin avec Philippe Katerine. Quatre \u00e9pisodes pour parler de nutrition animale et de croquettes avec humour, musique et d\u00e9calage. Une approche du brand content qui transforme un sujet expert en divertissement, pour rencontrer une g\u00e9n\u00e9ration sensible aux personnalit\u00e9s singuli\u00e8res et aux contenus inattendus.<\/span><\/p>\n

<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb2″ bottom_padding=\u00a0\u00bb1″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb0″ column_width_percent=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ content_parallax=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb680202″][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb2″ font_family=\u00a0\u00bbfont-136269″ overlay_alpha=\u00a0\u00bb50″ radius=\u00a0\u00bblg\u00a0\u00bb shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ parallax_intensity=\u00a0\u00bb2″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb488528″][vc_single_image media=\u00a0\u00bb157829″ media_width_percent=\u00a0\u00bb100″ media_ratio=\u00a0\u00bbsixteen-nine\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb shape=\u00a0\u00bbimg-round\u00a0\u00bb radius=\u00a0\u00bblg\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb636939″][vc_column_text uncode_shortcode_id=\u00a0\u00bb170274″]Cuisines Aviva.<\/span><\/strong> Cr\u00e9ation de la campagne \u00ab\u00a0Anti-tutos\u00a0\u00bb (Films et Radios) Avec JoeyStarr.
\nConception de films publicitaires et de spots radio avec JoeyStarr pour accompagner la nouvelle plateforme de marque d\u2019Aviva. Ces anti-tutos prennent les codes de la d\u00e9monstration culinaire \u00e0 contre-pied et c\u00e9l\u00e8brent une cuisine dans laquelle on peut cuisiner, ou pas. Une campagne qui donne \u00e0 la marque une voix singuli\u00e8re et affirme sa vision de la cuisine comme un v\u00e9ritable lieu de vie.<\/span><\/p>\n

<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb2″ bottom_padding=\u00a0\u00bb1″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb0″ column_width_percent=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ content_parallax=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb680202″][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb2″ font_family=\u00a0\u00bbfont-136269″ overlay_alpha=\u00a0\u00bb50″ radius=\u00a0\u00bblg\u00a0\u00bb shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ parallax_intensity=\u00a0\u00bb2″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb488528″][vc_single_image media=\u00a0\u00bb157035″ media_width_percent=\u00a0\u00bb100″ media_ratio=\u00a0\u00bbsixteen-nine\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb shape=\u00a0\u00bbimg-round\u00a0\u00bb radius=\u00a0\u00bblg\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb153452″][vc_column_text uncode_shortcode_id=\u00a0\u00bb842059″]A\u00e4sgard. <\/span><\/strong>De la cr\u00e9ation de marque \u00e0 la publicit\u00e9.
\nAccompagnement cr\u00e9atif d\u2019A\u00e4sgard depuis la cr\u00e9ation de la marque jusqu\u2019\u00e0 ses campagnes actuelles. Plateforme de marque, logo, identit\u00e9 visuelle, publicit\u00e9, packaging, plans d\u2019animation commerciale, design et exp\u00e9rience magasin : une direction de cr\u00e9ation qui relie strat\u00e9gie, communication et retail. Un travail au long cours pour construire un univers coh\u00e9rent et le faire vivre dans chaque rencontre avec la marque.<\/span>
\n<\/span>
\n<\/span><\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb2″ bottom_padding=\u00a0\u00bb1″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb0″ column_width_percent=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ content_parallax=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb680202″][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb2″ font_family=\u00a0\u00bbfont-136269″ overlay_alpha=\u00a0\u00bb50″ radius=\u00a0\u00bblg\u00a0\u00bb shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ parallax_intensity=\u00a0\u00bb2″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb488528″][vc_single_image media=\u00a0\u00bb157323″ media_width_percent=\u00a0\u00bb100″ media_ratio=\u00a0\u00bbsixteen-nine\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb shape=\u00a0\u00bbimg-round\u00a0\u00bb radius=\u00a0\u00bblg\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb191784″][vc_column_text uncode_shortcode_id=\u00a0\u00bb135217″]Valtra. <\/span><\/strong>Un lancement de produit hors du commun.
\nConception de la campagne de lancement en France du tracteur Valtra S\u00e9rie Q. Le concept joue avec son nom et des expressions comme \u00ab tomber sur le Q \u00bb pour pr\u00e9senter ce nouveau mod\u00e8le avec humour. Une campagne d\u00e9clin\u00e9e en print, \u00e9v\u00e9nementiel, invitations et objets promotionnels.<\/span><\/p>\n

<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb2″ bottom_padding=\u00a0\u00bb1″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb0″ column_width_percent=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ content_parallax=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb680202″][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb2″ font_family=\u00a0\u00bbfont-136269″ overlay_alpha=\u00a0\u00bb50″ radius=\u00a0\u00bblg\u00a0\u00bb shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ parallax_intensity=\u00a0\u00bb2″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb488528″][vc_single_image media=\u00a0\u00bb157325″ media_width_percent=\u00a0\u00bb100″ media_ratio=\u00a0\u00bbsixteen-nine\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb shape=\u00a0\u00bbimg-round\u00a0\u00bb radius=\u00a0\u00bblg\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb526800″][vc_column_text uncode_shortcode_id=\u00a0\u00bb787038″]Schmidt. <\/span><\/strong>Prouver le sur-mesure par l\u2019extr\u00eame<\/span> : une cuisine et un dressing Schmidt fix\u00e9s \u00e0 flanc de falaise.
\nConception d\u2019une campagne pour diff\u00e9rencier Schmidt sur le march\u00e9 de la cuisine et de l\u2019am\u00e9nagement sur mesure. L\u2019installation d\u2019une cuisine et d\u2019un dressing sur une v\u00e9ritable falaise montre jusqu\u2019o\u00f9 la marque peut aller dans la personnalisation et l\u2019adaptation aux contraintes. Un concept d\u00e9clin\u00e9 en web-s\u00e9rie, print, social media et communication en magasin.<\/span><\/p>\n

<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb2″ bottom_padding=\u00a0\u00bb1″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb0″ column_width_percent=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ content_parallax=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb680202″][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb2″ font_family=\u00a0\u00bbfont-136269″ overlay_alpha=\u00a0\u00bb50″ radius=\u00a0\u00bblg\u00a0\u00bb shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ parallax_intensity=\u00a0\u00bb2″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb488528″][vc_single_image media=\u00a0\u00bb157327″ media_width_percent=\u00a0\u00bb100″ media_ratio=\u00a0\u00bbsixteen-nine\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb shape=\u00a0\u00bbimg-round\u00a0\u00bb radius=\u00a0\u00bblg\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb149281″][vc_column_text uncode_shortcode_id=\u00a0\u00bb208154″]Gran Turismo. <\/span><\/strong>Un lancement de concept car directement dans Gran Turismo.
\nCr\u00e9ation du film d\u2019introduction d\u2019un concept car Peugeot dans Gran Turismo, en collaboration avec les \u00e9quipes de Polyphony Digital. Int\u00e9gr\u00e9 au jeu vid\u00e9o, le film pr\u00e9sente le v\u00e9hicule aux joueurs et accompagne son lancement. Un travail de conception et de direction artistique r\u00e9alis\u00e9 avec les \u00e9quipes de d\u00e9veloppement du jeu.<\/span><\/p>\n

<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb2″ bottom_padding=\u00a0\u00bb1″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb0″ column_width_percent=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ content_parallax=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb680202″][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb2″ font_family=\u00a0\u00bbfont-136269″ overlay_alpha=\u00a0\u00bb50″ radius=\u00a0\u00bblg\u00a0\u00bb shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ parallax_intensity=\u00a0\u00bb2″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb488528″][vc_single_image media=\u00a0\u00bb157345″ media_width_percent=\u00a0\u00bb100″ media_ratio=\u00a0\u00bbsixteen-nine\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb shape=\u00a0\u00bbimg-round\u00a0\u00bb radius=\u00a0\u00bblg\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb502331″][vc_column_text uncode_shortcode_id=\u00a0\u00bb153963″]Citro\u00ebn. <\/span><\/strong>Faire vivre le salon automobile le plus confortablement du monde.
\nConception d\u2019une activation \u00e9v\u00e9nementielle pour mettre en avant le confort des v\u00e9hicules Citro\u00ebn au Salon de l\u2019automobile. Le principe : proposer aux visiteurs des chaussons ultra-confortables pour parcourir le salon. Une op\u00e9ration qui associe la marque \u00e0 une exp\u00e9rience concr\u00e8te de confort, directement li\u00e9e aux besoins des visiteurs.<\/span><\/p>\n

<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb2″ bottom_padding=\u00a0\u00bb1″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb0″ column_width_percent=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ content_parallax=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb680202″][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb2″ font_family=\u00a0\u00bbfont-136269″ overlay_alpha=\u00a0\u00bb50″ radius=\u00a0\u00bblg\u00a0\u00bb shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ parallax_intensity=\u00a0\u00bb2″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb488528″][vc_single_image media=\u00a0\u00bb157293″ media_width_percent=\u00a0\u00bb100″ media_ratio=\u00a0\u00bbsixteen-nine\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb shape=\u00a0\u00bbimg-round\u00a0\u00bb radius=\u00a0\u00bblg\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb149949″][vc_column_text uncode_shortcode_id=\u00a0\u00bb258392″]Michelin. <\/span><\/strong>Des activations impactantes autour de la passion automobile.
\nConception de plusieurs activations pour Michelin, pens\u00e9es pour g\u00e9n\u00e9rer de la visibilit\u00e9 et des retomb\u00e9es presse. L\u2019objectif : sortir la marque de son registre habituel avec des exp\u00e9riences ludiques et des op\u00e9rations ponctuelles. Une approche de la communication qui utilise l\u2019humour et la surprise pour susciter l\u2019int\u00e9r\u00eat du public et des m\u00e9dias.<\/span><\/p>\n

<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb2″ bottom_padding=\u00a0\u00bb1″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb0″ column_width_percent=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ content_parallax=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb680202″][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb2″ font_family=\u00a0\u00bbfont-136269″ overlay_alpha=\u00a0\u00bb50″ radius=\u00a0\u00bblg\u00a0\u00bb shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ parallax_intensity=\u00a0\u00bb2″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb488528″][vc_single_image media=\u00a0\u00bb157337″ media_width_percent=\u00a0\u00bb100″ media_ratio=\u00a0\u00bbsixteen-nine\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb shape=\u00a0\u00bbimg-round\u00a0\u00bb radius=\u00a0\u00bblg\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb211184″][vc_column_text uncode_shortcode_id=\u00a0\u00bb191948″]Samsung. <\/span><\/strong>Direction de cr\u00e9ation, social media et influence.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb2″ bottom_padding=\u00a0\u00bb1″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb0″ column_width_percent=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ content_parallax=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb680202″][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb2″ font_family=\u00a0\u00bbfont-136269″ overlay_alpha=\u00a0\u00bb50″ radius=\u00a0\u00bblg\u00a0\u00bb shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ parallax_intensity=\u00a0\u00bb2″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb488528″][vc_single_image media=\u00a0\u00bb157329″ media_width_percent=\u00a0\u00bb100″ media_ratio=\u00a0\u00bbsixteen-nine\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb shape=\u00a0\u00bbimg-round\u00a0\u00bb radius=\u00a0\u00bblg\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb144735″][vc_column_text uncode_shortcode_id=\u00a0\u00bb123673″]Guy Hoquet. <\/span><\/strong>Devenir le partenaire des particuliers.
\nConception d\u2019une campagne publicitaire qui positionne Guy Hoquet comme un partenaire des particuliers souhaitant vendre leur bien. Les messages partent des difficult\u00e9s du march\u00e9 immobilier pour mettre en avant les solutions propos\u00e9es par le r\u00e9seau. Une campagne au ton ludique, avec une direction artistique minimaliste.<\/span>
\n<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb2″ bottom_padding=\u00a0\u00bb1″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb0″ column_width_percent=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ content_parallax=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb680202″][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb2″ font_family=\u00a0\u00bbfont-136269″ overlay_alpha=\u00a0\u00bb50″ radius=\u00a0\u00bblg\u00a0\u00bb shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ parallax_intensity=\u00a0\u00bb2″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb488528″][vc_single_image media=\u00a0\u00bb157339″ media_width_percent=\u00a0\u00bb100″ media_ratio=\u00a0\u00bbsixteen-nine\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb shape=\u00a0\u00bbimg-round\u00a0\u00bb radius=\u00a0\u00bblg\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb210368″][vc_column_text uncode_shortcode_id=\u00a0\u00bb195160″]Audi.<\/span><\/strong> Cr\u00e9er une exp\u00e9rience v\u00e9ritablement hors du temps.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb2″ bottom_padding=\u00a0\u00bb1″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb0″ column_width_percent=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ content_parallax=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb680202″][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb2″ font_family=\u00a0\u00bbfont-136269″ overlay_alpha=\u00a0\u00bb50″ radius=\u00a0\u00bblg\u00a0\u00bb shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ parallax_intensity=\u00a0\u00bb2″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb488528″][vc_single_image media=\u00a0\u00bb157331″ media_width_percent=\u00a0\u00bb100″ media_ratio=\u00a0\u00bbsixteen-nine\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb shape=\u00a0\u00bbimg-round\u00a0\u00bb radius=\u00a0\u00bblg\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb142203″][vc_column_text uncode_shortcode_id=\u00a0\u00bb521269″]Philips. <\/span><\/strong>Trouver son chemin gr\u00e2ce \u00e0 la lumi\u00e8re (Escape Game).<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb2″ bottom_padding=\u00a0\u00bb1″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb0″ column_width_percent=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ content_parallax=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb680202″][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb2″ font_family=\u00a0\u00bbfont-136269″ overlay_alpha=\u00a0\u00bb50″ radius=\u00a0\u00bblg\u00a0\u00bb shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ parallax_intensity=\u00a0\u00bb2″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb488528″][vc_single_image media=\u00a0\u00bb157295″ media_width_percent=\u00a0\u00bb100″ media_ratio=\u00a0\u00bbsixteen-nine\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb shape=\u00a0\u00bbimg-round\u00a0\u00bb radius=\u00a0\u00bblg\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb214622″][vc_column_text uncode_shortcode_id=\u00a0\u00bb209736″]Avant_Apr\u00e8s. <\/span><\/strong>Une identit\u00e9 forte qui montre le chemin d\u2019une construction.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb2″ bottom_padding=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb0″ column_width_percent=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ content_parallax=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb468766″][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb2″ font_family=\u00a0\u00bbfont-136269″ overlay_alpha=\u00a0\u00bb50″ radius=\u00a0\u00bblg\u00a0\u00bb shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ parallax_intensity=\u00a0\u00bb2″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb488528″][vc_single_image media=\u00a0\u00bb157341″ media_width_percent=\u00a0\u00bb100″ media_ratio=\u00a0\u00bbsixteen-nine\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb shape=\u00a0\u00bbimg-round\u00a0\u00bb radius=\u00a0\u00bblg\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb916010″][vc_column_text uncode_shortcode_id=\u00a0\u00bb256347″]Paco Rabanne. <\/span><\/strong>Un Pac-Man autour du parfum One Million.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb2″ bottom_padding=\u00a0\u00bb0″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb0″ column_width_percent=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ content_parallax=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb468766″][vc_column column_width_percent=\u00a0\u00bb100″ gutter_size=\u00a0\u00bb2″ font_family=\u00a0\u00bbfont-136269″ overlay_alpha=\u00a0\u00bb50″ radius=\u00a0\u00bblg\u00a0\u00bb shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ parallax_intensity=\u00a0\u00bb2″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb488528″][vc_single_image media=\u00a0\u00bb157436″ media_width_percent=\u00a0\u00bb100″ media_ratio=\u00a0\u00bbsixteen-nine\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb shape=\u00a0\u00bbimg-round\u00a0\u00bb radius=\u00a0\u00bblg\u00a0\u00bb uncode_shortcode_id=\u00a0\u00bb721863″][vc_column_text uncode_shortcode_id=\u00a0\u00bb213394″]R\u00e9f\u00e9rences. <\/span><\/strong>Projets de Vuln\u00e9rable et Nicolas Koenig.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb2″ bottom_padding=\u00a0\u00bb2″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb1″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ content_parallax=\u00a0\u00bb0″ uncode_shortcode_id=\u00a0\u00bb207809″][vc_column column_width_use_pixel=\u00a0\u00bbyes\u00a0\u00bb position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb gutter_size=\u00a0\u00bb0″ font_family=\u00a0\u00bbfont-136269″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ css_animation=\u00a0\u00bbbottom-t-top\u00a0\u00bb animation_speed=\u00a0\u00bb1800″ parallax_intensity=\u00a0\u00bb2″ width=\u00a0\u00bb1\/1″ uncode_shortcode_id=\u00a0\u00bb103320″ column_width_pixel=\u00a0\u00bb700″][vc_custom_heading heading_semantic=\u00a0\u00bbh1″ text_font=\u00a0\u00bbfont-136269″ text_size=\u00a0\u00bbh1″ text_weight=\u00a0\u00bb700″ text_height=\u00a0\u00bbfontheight-357766″ text_space=\u00a0\u00bbfontspace-781688″ uncode_shortcode_id=\u00a0\u00bb205974″]<\/p>\n

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Contact.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/vc_custom_heading][vc_column_text uncode_shortcode_id=\u00a0\u00bb891563″]Nicolas Koenig<\/a><\/strong><\/span>
\nAtelier Vuln\u00e9rable<\/span>
\ncontact@atelier-vulnerable.fr<\/span>
\nLinkedin<\/a><\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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